MISSION STATEMENT

Our primary goal at Tech-Tron is to provide our principals with unparalleled professional, in-depth
representation of their product lines to all potential customers in the region we serve.

Through the pursuit of the following key strategies, we will provide a thorough, directed sales effort with the implementation of strategic market planning, analysis and feedback.

COMPANY STRATEGIES

CUSTOMER SERVICE - Provide service to current customer base. Increase market share through additional sales to existing accounts.

MARKET PENETRATION - Develop new accounts within targeted market areas. Broaden account base to increase market share.

NEW PRODUCT PROMOTION - Pursue a planned approach to develop sales on new component product introductions.

ENGINEERED SALES - Interface with Engineering to specify product during equipment design stage. (70% of Tech-Tron Sales calls spent conferring with Engineering).

CUSTOMIZED PRODUCTS - Many product lines promote custom design products requiring technical product knowledge, specialized marketing techniques and an "engineered" sell.

MULTIPLE MARKETING CHANNELS - Balanced attack combining sales through both OEM and Distribution channels. Concentration of effort based on product line.

DISTRIBUTION PROGRAM - Pursue a rational distributor program including national, regional, local and specialty distributions.

PRODUCT TRAINING - Allocation of time to assure technical product expertise for each sales member of our organization.

SYNERGISTIC PRODUCT OFFERING - Choose product lines that complement each other and offer a practical product "package" for the target industries we service.

MARKET PLANNING - Pursue a logical plan allotting the proper balance of effort to the outlined strategies. Customized sales approach for each specific product line. Active pursuit of additional marketing activities - competitive analysis and feedback, new product ideas, etc.

PLANNED GROWTH - Planned, aggressive growth philosophy for Tech-Tron to provide an ever-increasing amount of coverage and service to our principals and our customers.